Creating iOS apps begins with clarity: identifying the target users, understanding the app’s purpose, and determining the problem the initial release must solve. A thorough discovery phase clarifies the MVP scope, helps select an appropriate architecture, and prevents features that look good on paper but don’t enhance actual usage.

After laying the groundwork, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation schemes, careful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after the App Store release.